{
 "source": "https://peabody.kids/flashcards/tp-marketing-terms",
 "id": "tp-marketing-terms",
 "title": "Marketing Vocabulary",
 "category": "test-prep",
 "subject": "Marketing",
 "levels": [
  "9-12",
  "college",
  "adult"
 ],
 "description": "Core marketing concepts and digital marketing terms.",
 "tags": [
  "marketing",
  "business",
  "advertising"
 ],
 "frontLabel": "Term",
 "backLabel": "Meaning",
 "cards": [
  [
   "Marketing",
   "Creating, communicating and delivering value to customers"
  ],
  [
   "Marketing mix (4 Ps)",
   "Product, price, place, promotion"
  ],
  [
   "7 Ps of services marketing",
   "The 4 Ps plus people, process and physical evidence"
  ],
  [
   "Product",
   "What is offered to meet a need"
  ],
  [
   "Price",
   "What customers pay"
  ],
  [
   "Place",
   "How and where the product reaches customers"
  ],
  [
   "Promotion",
   "How a company communicates about its offer"
  ],
  [
   "Market segmentation",
   "Dividing a market into groups with similar needs"
  ],
  [
   "Demographics",
   "Age, income, gender and other population traits"
  ],
  [
   "Psychographics",
   "Attitudes, interests and lifestyles"
  ],
  [
   "Behavioral segmentation",
   "Grouping by how customers act or use products"
  ],
  [
   "Targeting",
   "Choosing which segments to serve"
  ],
  [
   "Positioning",
   "How a brand wants to be seen relative to competitors"
  ],
  [
   "STP",
   "Segmentation, targeting, positioning"
  ],
  [
   "Target audience",
   "The specific group a message is meant for"
  ],
  [
   "Buyer persona",
   "A fictional profile of an ideal customer"
  ],
  [
   "Brand",
   "The identity and reputation of a product or company"
  ],
  [
   "Brand equity",
   "The added value a brand name gives a product"
  ],
  [
   "Brand awareness",
   "How well customers recognize a brand"
  ],
  [
   "Brand loyalty",
   "Customers' continued preference for a brand"
  ],
  [
   "Logo",
   "A symbol or design representing a brand"
  ],
  [
   "Slogan",
   "A memorable phrase tied to a brand"
  ],
  [
   "Unique selling proposition",
   "The feature that sets a product apart"
  ],
  [
   "Value proposition",
   "The benefit promised to customers"
  ],
  [
   "Customer journey",
   "The path a customer takes from awareness to purchase and beyond"
  ],
  [
   "Marketing funnel",
   "Model of awareness, interest, decision and action"
  ],
  [
   "Conversion",
   "A desired action, like a purchase or sign-up"
  ],
  [
   "Conversion rate",
   "The percent of visitors who take the desired action"
  ],
  [
   "Lead",
   "A potential customer who shows interest"
  ],
  [
   "Lead generation",
   "Attracting and capturing potential customers"
  ],
  [
   "Customer acquisition cost",
   "Cost to win one new customer"
  ],
  [
   "Customer lifetime value",
   "Total value a customer brings over their relationship"
  ],
  [
   "Retention",
   "Keeping existing customers"
  ],
  [
   "Churn",
   "The rate at which customers leave"
  ],
  [
   "CRM",
   "Customer relationship management system"
  ],
  [
   "Market research",
   "Gathering information about customers and markets"
  ],
  [
   "Primary research",
   "New data collected directly"
  ],
  [
   "Secondary research",
   "Existing data collected by others"
  ],
  [
   "Focus group",
   "A guided discussion with a small group of consumers"
  ],
  [
   "Survey",
   "A set of questions given to many people"
  ],
  [
   "A/B testing",
   "Comparing two versions to see which performs better"
  ],
  [
   "Competitive analysis",
   "Studying rival products and strategies"
  ],
  [
   "Market share",
   "A company's percent of industry sales"
  ],
  [
   "Pricing strategy",
   "Approach to setting prices"
  ],
  [
   "Penetration pricing",
   "Low initial price to win market share"
  ],
  [
   "Price skimming",
   "High initial price that is lowered over time"
  ],
  [
   "Premium pricing",
   "High price to signal quality"
  ],
  [
   "Loss leader",
   "A product sold at a loss to attract customers"
  ],
  [
   "Freemium",
   "Free basic service with paid upgrades"
  ],
  [
   "Bundling",
   "Selling several products together as a package"
  ],
  [
   "Distribution channel",
   "Path a product takes to reach customers"
  ],
  [
   "Retailer",
   "A business selling to final consumers"
  ],
  [
   "Wholesaler",
   "A business selling in bulk to retailers"
  ],
  [
   "Direct-to-consumer",
   "Selling straight to customers without middlemen"
  ],
  [
   "Omnichannel",
   "A seamless experience across online and offline channels"
  ],
  [
   "Advertising",
   "Paid, non-personal promotion"
  ],
  [
   "Public relations",
   "Managing a brand's relationship with the public and media"
  ],
  [
   "Sales promotion",
   "Short-term incentives like coupons and discounts"
  ],
  [
   "Personal selling",
   "Direct, person-to-person selling"
  ],
  [
   "Word of mouth",
   "People recommending a brand to others"
  ],
  [
   "Influencer marketing",
   "Partnering with people who have social reach"
  ],
  [
   "Content marketing",
   "Creating valuable content to attract an audience"
  ],
  [
   "Inbound marketing",
   "Drawing customers in through useful content"
  ],
  [
   "Outbound marketing",
   "Reaching out directly to audiences, like ads and cold calls"
  ],
  [
   "Email marketing",
   "Promoting through email messages"
  ],
  [
   "Social media marketing",
   "Promoting through social platforms"
  ],
  [
   "SEO",
   "Search engine optimization to earn organic search traffic"
  ],
  [
   "SEM",
   "Search engine marketing, including paid search ads"
  ],
  [
   "Pay-per-click",
   "Advertising where you pay each time an ad is clicked"
  ],
  [
   "Impression",
   "One display of an ad"
  ],
  [
   "Click-through rate",
   "Clicks divided by impressions"
  ],
  [
   "CPM",
   "Cost per thousand impressions"
  ],
  [
   "Reach",
   "Number of unique people who see a message"
  ],
  [
   "Frequency",
   "Average number of times a person sees a message"
  ],
  [
   "Engagement",
   "Interactions with content, like likes and comments"
  ],
  [
   "Call to action",
   "A prompt telling the audience what to do next"
  ],
  [
   "Landing page",
   "A page designed to turn visitors into leads or customers"
  ],
  [
   "Retargeting",
   "Showing ads to people who visited before"
  ],
  [
   "Affiliate marketing",
   "Paying partners for sales they refer"
  ],
  [
   "Viral marketing",
   "Content that spreads rapidly through sharing"
  ],
  [
   "Guerrilla marketing",
   "Low-cost, creative, unconventional promotion"
  ],
  [
   "Product life cycle",
   "Introduction, growth, maturity, decline"
  ],
  [
   "Product differentiation",
   "Making a product stand out from rivals"
  ],
  [
   "Market penetration",
   "Selling more of existing products in existing markets"
  ],
  [
   "Product development",
   "Creating new products for existing markets"
  ],
  [
   "Ansoff matrix",
   "Framework of four growth strategies"
  ],
  [
   "Net Promoter Score",
   "A measure of customers' willingness to recommend"
  ],
  [
   "Marketing ethics",
   "Standards of honesty and fairness in marketing"
  ],
  [
   "Greenwashing",
   "Misleadingly claiming environmental benefits"
  ],
  [
   "Packaging",
   "The container and design of a product"
  ],
  [
   "Point of sale",
   "Where a transaction occurs"
  ],
  [
   "Upselling",
   "Encouraging a more expensive version"
  ],
  [
   "Cross-selling",
   "Suggesting related products"
  ],
  [
   "Testimonial",
   "A customer's statement in praise of a product"
  ],
  [
   "Target market vs. mass market",
   "Focused group versus the whole market"
  ]
 ]
}