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Business Basics Vocabulary
Everyday terms for starting, running and understanding a business.
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- EntrepreneurTermA person who starts and runs a business and takes the risk
- StartupTermA young company building a new product or service
- Business planTermWritten description of a business's goals and how it will reach them
- Mission statementTermA short statement of a company's purpose
- Vision statementTermA description of what a company hopes to become
- SWOT analysisTermReviewing strengths, weaknesses, opportunities and threats
- Sole proprietorshipTermA business owned and run by one person
- PartnershipTermA business owned by two or more people
- CorporationTermA legal entity separate from its owners
- LLCTermLimited liability company, protecting owners' personal assets
- ShareholderTermOwner of shares in a corporation
- StockTermA share of ownership in a company
- DividendTermA payment of company profit to shareholders
- Board of directorsTermGroup elected by shareholders to oversee a company
- CEOTermChief executive officer, the top manager
- CFOTermChief financial officer
- FranchiseTermA license to run a business under a larger brand
- NonprofitTermAn organization whose surplus goes to its mission, not owners
- RevenueTermMoney a business earns from sales
- ProfitTermRevenue minus costs
- Profit marginTermProfit as a percent of revenue
- OverheadTermOngoing costs not tied directly to a product
- Fixed costTermA cost that stays the same regardless of output
- Variable costTermA cost that changes with output
- Break-even pointTermSales level where revenue equals total costs
- Cash flowTermMoney moving in and out of a business
- BudgetTermA plan for expected income and spending
- CapitalTermMoney or assets used to run or grow a business
- Venture capitalTermInvestment in young companies with growth potential
- Angel investorTermA wealthy individual who invests in startups
- CrowdfundingTermRaising small amounts from many people
- BootstrappingTermFunding a business from its own revenue or savings
- EquityTermOwnership value in a company
- DebtTermMoney owed
- AssetTermSomething of value the business owns
- LiabilityTermSomething the business owes
- Supply chainTermThe network moving goods from producers to customers
- InventoryTermGoods held for sale or production
- Just-in-timeTermReceiving goods only when they are needed
- OutsourcingTermHiring outside firms to do work
- VendorTermA seller of goods or services to a business
- WholesaleTermSelling goods in bulk to retailers
- RetailTermSelling goods directly to consumers
- E-commerceTermBuying and selling online
- MonopolyTermOne firm controls a market
- Competitive advantageTermWhat lets a company outperform rivals
- Market shareTermA company's percent of total sales in a market
- BrandTermThe name, look and reputation of a product or company
- Value propositionTermThe promise of value a customer will get
- NicheTermA specialized segment of a market
- Target marketTermThe group of customers a business aims to serve
- MergerTermTwo companies combining into one
- AcquisitionTermOne company buying another
- Initial public offering (IPO)TermFirst sale of stock to the public
- Public companyTermA company whose shares trade on a stock exchange
- Private companyTermA company whose shares are not publicly traded
- BankruptcyTermLegal process for people or firms unable to pay debts
- InsolvencyTermInability to pay debts when due
- LiquidationTermSelling off assets to pay debts
- AuditTermIndependent examination of financial records
- ComplianceTermFollowing laws and regulations
- EthicsTermPrinciples of right and wrong in business conduct
- Corporate social responsibilityTermA company's duty to act for society's benefit
- StakeholderTermAnyone affected by or interested in a company
- Human resourcesTermThe function managing hiring, pay and employee matters
- OnboardingTermHelping new employees join and learn their jobs
- Performance reviewTermEvaluation of an employee's work
- DelegationTermAssigning tasks to others
- Organizational chartTermDiagram of who reports to whom
- Span of controlTermNumber of people a manager directs
- LeadershipTermGuiding and motivating people toward goals
- Autocratic leadershipTermLeader makes decisions alone
- Democratic leadershipTermLeader involves the team in decisions
- MotivationTermThe drive to act toward a goal
- ProductivityTermOutput per unit of input
- EfficiencyTermProducing results with little waste
- Quality controlTermChecking that products meet standards
- Lean manufacturingTermEliminating waste in production
- Six SigmaTermA method to reduce defects and variation
- KaizenTermContinuous small improvements
- Key performance indicator (KPI)TermA measurable value showing progress toward a goal
- Return on investment (ROI)TermGain from an investment relative to its cost
- ScalabilityTermAbility to grow without a matching rise in cost
- PivotTermA major change in business strategy
- Minimum viable productTermThe simplest version of a product that tests an idea
- B2BTermBusiness-to-business sales
- B2CTermBusiness-to-consumer sales
- ContractTermA legally binding agreement
- InvoiceTermA bill sent for goods or services provided
- ProcurementTermThe process of buying goods or services for a business
- BenchmarkingTermComparing performance to the best in the field
- GlobalizationTermBusiness activity across national borders
- TariffTermA tax on imported goods
- Exchange rateTermThe price of one currency in another
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