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Marketing Vocabulary

Core marketing concepts and digital marketing terms.

95 cardsGrades 9–12, College, Adult#marketing#business#advertising

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95 cards
  • MarketingTerm
    Creating, communicating and delivering value to customers
  • Marketing mix (4 Ps)Term
    Product, price, place, promotion
  • 7 Ps of services marketingTerm
    The 4 Ps plus people, process and physical evidence
  • ProductTerm
    What is offered to meet a need
  • PriceTerm
    What customers pay
  • PlaceTerm
    How and where the product reaches customers
  • PromotionTerm
    How a company communicates about its offer
  • Market segmentationTerm
    Dividing a market into groups with similar needs
  • DemographicsTerm
    Age, income, gender and other population traits
  • PsychographicsTerm
    Attitudes, interests and lifestyles
  • Behavioral segmentationTerm
    Grouping by how customers act or use products
  • TargetingTerm
    Choosing which segments to serve
  • PositioningTerm
    How a brand wants to be seen relative to competitors
  • STPTerm
    Segmentation, targeting, positioning
  • Target audienceTerm
    The specific group a message is meant for
  • Buyer personaTerm
    A fictional profile of an ideal customer
  • BrandTerm
    The identity and reputation of a product or company
  • Brand equityTerm
    The added value a brand name gives a product
  • Brand awarenessTerm
    How well customers recognize a brand
  • Brand loyaltyTerm
    Customers' continued preference for a brand
  • LogoTerm
    A symbol or design representing a brand
  • SloganTerm
    A memorable phrase tied to a brand
  • Unique selling propositionTerm
    The feature that sets a product apart
  • Value propositionTerm
    The benefit promised to customers
  • Customer journeyTerm
    The path a customer takes from awareness to purchase and beyond
  • Marketing funnelTerm
    Model of awareness, interest, decision and action
  • ConversionTerm
    A desired action, like a purchase or sign-up
  • Conversion rateTerm
    The percent of visitors who take the desired action
  • LeadTerm
    A potential customer who shows interest
  • Lead generationTerm
    Attracting and capturing potential customers
  • Customer acquisition costTerm
    Cost to win one new customer
  • Customer lifetime valueTerm
    Total value a customer brings over their relationship
  • RetentionTerm
    Keeping existing customers
  • ChurnTerm
    The rate at which customers leave
  • CRMTerm
    Customer relationship management system
  • Market researchTerm
    Gathering information about customers and markets
  • Primary researchTerm
    New data collected directly
  • Secondary researchTerm
    Existing data collected by others
  • Focus groupTerm
    A guided discussion with a small group of consumers
  • SurveyTerm
    A set of questions given to many people
  • A/B testingTerm
    Comparing two versions to see which performs better
  • Competitive analysisTerm
    Studying rival products and strategies
  • Market shareTerm
    A company's percent of industry sales
  • Pricing strategyTerm
    Approach to setting prices
  • Penetration pricingTerm
    Low initial price to win market share
  • Price skimmingTerm
    High initial price that is lowered over time
  • Premium pricingTerm
    High price to signal quality
  • Loss leaderTerm
    A product sold at a loss to attract customers
  • FreemiumTerm
    Free basic service with paid upgrades
  • BundlingTerm
    Selling several products together as a package
  • Distribution channelTerm
    Path a product takes to reach customers
  • RetailerTerm
    A business selling to final consumers
  • WholesalerTerm
    A business selling in bulk to retailers
  • Direct-to-consumerTerm
    Selling straight to customers without middlemen
  • OmnichannelTerm
    A seamless experience across online and offline channels
  • AdvertisingTerm
    Paid, non-personal promotion
  • Public relationsTerm
    Managing a brand's relationship with the public and media
  • Sales promotionTerm
    Short-term incentives like coupons and discounts
  • Personal sellingTerm
    Direct, person-to-person selling
  • Word of mouthTerm
    People recommending a brand to others
  • Influencer marketingTerm
    Partnering with people who have social reach
  • Content marketingTerm
    Creating valuable content to attract an audience
  • Inbound marketingTerm
    Drawing customers in through useful content
  • Outbound marketingTerm
    Reaching out directly to audiences, like ads and cold calls
  • Email marketingTerm
    Promoting through email messages
  • Social media marketingTerm
    Promoting through social platforms
  • SEOTerm
    Search engine optimization to earn organic search traffic
  • SEMTerm
    Search engine marketing, including paid search ads
  • Pay-per-clickTerm
    Advertising where you pay each time an ad is clicked
  • ImpressionTerm
    One display of an ad
  • Click-through rateTerm
    Clicks divided by impressions
  • CPMTerm
    Cost per thousand impressions
  • ReachTerm
    Number of unique people who see a message
  • FrequencyTerm
    Average number of times a person sees a message
  • EngagementTerm
    Interactions with content, like likes and comments
  • Call to actionTerm
    A prompt telling the audience what to do next
  • Landing pageTerm
    A page designed to turn visitors into leads or customers
  • RetargetingTerm
    Showing ads to people who visited before
  • Affiliate marketingTerm
    Paying partners for sales they refer
  • Viral marketingTerm
    Content that spreads rapidly through sharing
  • Guerrilla marketingTerm
    Low-cost, creative, unconventional promotion
  • Product life cycleTerm
    Introduction, growth, maturity, decline
  • Product differentiationTerm
    Making a product stand out from rivals
  • Market penetrationTerm
    Selling more of existing products in existing markets
  • Product developmentTerm
    Creating new products for existing markets
  • Ansoff matrixTerm
    Framework of four growth strategies
  • Net Promoter ScoreTerm
    A measure of customers' willingness to recommend
  • Marketing ethicsTerm
    Standards of honesty and fairness in marketing
  • GreenwashingTerm
    Misleadingly claiming environmental benefits
  • PackagingTerm
    The container and design of a product
  • Point of saleTerm
    Where a transaction occurs
  • UpsellingTerm
    Encouraging a more expensive version
  • Cross-sellingTerm
    Suggesting related products
  • TestimonialTerm
    A customer's statement in praise of a product
  • Target market vs. mass marketTerm
    Focused group versus the whole market

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