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LEGO.com for kids

By The LEGO Group. Visit LEGO.com for kids

Desk research from the maker's own pages. Not yet tried by us. Checked 2026-10-24.

LEGO's website for children, with free browser games, videos and activities built around LEGO themes such as NINJAGO, Friends, DREAMZzz and City. The games section in October 2026 lists a dozen titles, including a NINJAGO quest, a Heartlake Farm game, soccer and driving games, and Zero's Quest, a game about playing well and safely online. Kids can play without an account; a Join now button leads to a LEGO account. Everything on the site is LEGO-branded.

Our take: A safe, ad-free place for LEGO fans to play short games; parents should know the whole site is a showcase for LEGO toys.

Checked in a browser

A browser check on 2026-10-25: what loads, the ads and trackers we saw, and what a child meets first. Not a hands-on test.

Child safety: 4 out of 5No third-party ads or chat seen; everything on the page is LEGO-themed activities that also promote LEGO's own toy lines.
Data: 5 out of 5No third-party networks were contacted; the 9 cookies were LEGO's own.
Ease: 4 out of 5Big activity tiles ("Create your avatar!", "Find all the frogs!") and a big OK on a child-friendly cookie notice.
Cost honesty: 5 out of 5Free; nothing to buy was seen.

What we found

  • The first visit contacted 0 third-party hosts and set 9 first-party cookies.
  • The cookie notice speaks to children: "ask your parents to visit our Cookie Policy".
  • The first screen offered new activities such as "Create your avatar!" and "Make your first dinosaur!".
  • No links out to other sites were found.

From the test: A free, tracker-free LEGO kids' site with big, easy buttons; the content itself promotes LEGO toys.

The facts
Ages it suitsabout 5-12
What its terms say about ageNo minimum age; the site is made for children and has no separate terms page we could find. Its privacy policy says LEGO shares a child's data only with a parent's permission if the child is under 16, and the cookie policy says marketing cookies are not offered to users known to be under 16. (terms)
PriceFree. Free to play (Oct 2026).
Works onWeb
AccountNo account needed
AdsNone
In-app purchasesNone
The AI in itNo AI.

What's good

  • Free games with no third-party ads
  • Online-safety games and talk-it-over activities for ages 6-9
  • Child-friendly cookie and privacy wording
  • No account needed to play

Watch for

  • Every game and video is built around LEGO sets, so it works as product marketing
  • Light on learning beyond the safety games
  • A LEGO account sign-up sits one tap away

Data and privacy

The kids' site lists only analytics, survey, testing and error-tracking tools (Adobe Analytics, Optimizely, Sentry) and says marketing cookies are not used for known under-16s. LEGO's privacy policy, written in kid-friendly language, is overseen by the Danish data protection agency. Read the privacy policy.

Does it work?

No independent studies found. The maker's own claims only: LEGO says its safety games, made with UNICEF guidance, teach children good online habits.

In the Big Index

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Where these facts come from

Prices, terms and features change. Nobody paid to be listed, nothing here is an affiliate link, and Peabody never rates itself. Where we and the maker disagree, the maker's own pages are the ones to trust.